Over the past three years I’ve had the opportunity to work on Dex Media’s digital media team. Currently I am responsible for overseeing the user experience on SuperMedia.com, DexMedia.com, Superpages.com, and Superpages mobile. Through this role I help lead an initiative to generate leads for our sales force and helped redesign SuperMedia.com, from concept to implementation, which launched in September 2012. Read more…
Experience
User Experience & Leads Generation Specialist
Dex Media/04/2012- Present
- Responsible for guiding the user experience on SuperMedia.com, DexMedia.com, Superpages.com, and Superpages mobile.
- Manage initiatives to update our consumer and corporate digital properties from concept through implementation.
- Designed the user experience for SuperMedia.com web and mobile redesign (launched Sept 2012), and Superpages.com ‘Claim A Listing’ redesign (Nov 2012).
- Generate wireframes and work with design and development team to build out projects.
- Worked on the development and implementation of a new leads generation process in resulting in significant revenue growth.
Social Media Specialist
Dex Media/08/2010- 04/2012
- Monitored and engaged with SuperMedia and Superpages.com social media properties across multiple platforms including Facebook, Twitter, Google+, LinkedIn, and Pinterest.
- Worked on implementation of Salesforce Marketing Cloud, Shoutlet, and HootSuite enterprise-level social media systems.
- Worked on team to develop, trial, and nationally-launch Social Eze, a managed Facebook Business Page product sold to thousands of small business clients.
- Implemented and managed Facebook pay-per-click (PPC) advertising campaign.
- Generated targeted keyword lists and helped manage 14,000 SEO optimized articles.
- Developed Excel dashboard using Omniture data to track website performance.
International Education Intern
University of Hawai'i at Hilo/08/2009- 05/2010
- Created marketing campaigns that included print, web, and social media promotion.
- Chaired scholarship committee responsible for $108,000 in annual awarded funding.
- Planned and coordinated Hawaiian lu’au event for 215 visiting students and faculty.
Training
- Nielsen Norman User Experience Training – Dallas, TX – April 2013
Education
University of Hawai'i at Hilo
B.B.A. Business Administration/May 2010
GPA 3.7 | Graduation With Honors Website
Semester at Sea - University of Virginia
Study Abroad/Fall 2008
Studied international business while sailing from the Bahamas to Brazil, Namibia, South Africa, India, Malaysia, Vietnam, China, Japan, Hawaii, Costa Rica, Panama (Canal transit), and Florida. Website
About Me | Photos | Contact Me